Why VARs Should Offer Leasing

The economy is growing and then business demand for technology has never been greater.  Entrepreneurs love working with local VARs to satisfy their technology needs – but often the question of financing can significantly slow, or stop progress altogether.

Here are some great reasons to include financing in all your deals.

Turn Customers Into Repeat Customers

We all know it takes a lot of extra time and energy to attract new customers.  Add stickiness to your client relationships by offering a strategic financial solution.  This is as easy as going back through your rolodex of customers and making the connection.  It helps you and more importantly, it helps your customers maximize their own finances.  According to the Equipment Lease and Finance Association, when financing is included, 87 percent of customers will purchase their technology from the same VAR, as opposed to only 23 percent of cash customers.

Help Clients Buy More

It’s not as self-serving as it sounds.  Offering your clients a great leasing opportunity will make it possible for them to buy more of the technology they need to stay competitive.  Growing businesses often need more financing than their existing vendors are willing to provide.  TFC can “help you help them” get the financing they need to be successful.

Keep a Competitive Price

You don’t always need to lower your price in order to win new business.  Instead, offer your solutions at a more manageable monthly price.  Your clients will utilize their cash more effectively and you’ll land more business.

Stay Ahead of the Competition

Sometimes it can be difficult to distinguish yourself from the competition.  One way to compete more effectively is by having financing options that your competitors can’t match.  TFC is a partner you can depend on to get things right every time.  Our creative and flexible financing options will create a value proposition your competition can’t touch. 

About TFC

Founded in 2004, TFC provides equipment financing services to a wide variety of companies from early stage to Fortune 100 and everything in between. TFC, as part of Kingsbridge Holdings and its parent company SLR Investment Corp., is backed by more than $14 billion in Assets Under Management.